Welcome, Magic Keeper

Everything you need to run 24 days of wonder — in under three minutes of reading.

30 seconds a night
Nothing to prepare
Screen-free

How the first day goes

Four short steps. After that it’s thirty seconds a night.

A mother and her son opening the box together by the Christmas tree, finding Pip inside

Step 1 · Unbox together

Meet Pip

Open the box together. Your child will find Pip, Santa’s letter and the first mission.

A boy holding Pip and his first scratched mission card, laughing as he runs off to play

Step 2 · First mission

Let the Magic Begin

Scratch the first mission and let them go play.

A parent sliding open the hidden tray in the base of the box, showing the deck of mission cards and the stars

Step 3 · While they play

Hide the Magic

Open the hidden tray, take out the remaining items and keep them hidden.

A hand propping tomorrow's mission card against Pip on the mantelpiece late in the evening

Step 4 · Every night

Set Up Tomorrow

Place tomorrow’s mission card beside Pip before bedtime.

The daily rhythm

Once Pip has arrived, this is the whole routine.

🌙

Evening

Set out tomorrow's card. 30 seconds.

🌅

Morning

They find Pip and scratch the card themselves.

🎨

Daytime

Do the mission whenever it fits. 10–20 minutes.

⭐

Anytime

Leave a few North Pole stars to be found.

✦Busy day? Use the “Little Rest Day” card. Place it instead of a mission — Pip rests his wings, no magic is lost, and nobody falls behind. Life happens; the tradition bends with you.
✦Starting late? Your first mission is ready to play right away. Got the kit on December 5? Play Mission 1 today, then simply continue with the mission that matches the date — the middle number in each Mission ID is the mission number.

A few simple ways to make it even more magical

✦Protect the mystery. Set up after bedtime. The magic lives in the not-knowing.
✦Play along. If they whisper, whisper too. Joining the story is what makes it real.
✦Make it your own. The best traditions are the ones you invent together.
✦Move Pip, if you feel like it. Seasoning, not a rule.

Parent FAQ

What if we miss a day, or three?

Use the “Little Rest Day” card, or simply continue the next evening with the next card. Pip never guilt-trips. Mission numbers are a sequence, not dates.

My child hugged and carried Pip everywhere. Is the magic broken?

Not at all — Pip is a friend, not a fragile idol. There is no “don't touch” rule in this house. Hugging is officially encouraged by North Pole HQ.

Do I have to move Pip every night?

No. Moving Pip is optional seasoning, never a requirement. The mission card is the star of each morning.

What happens on Christmas Day?

Before your child wakes, let Pip fly home to the North Pole and leave “A Little Note From Pip” in his usual spot. Its QR code plays Pip's journey home — then download their personalised certificate here on the site.

Can siblings share one Pip?

Yes — missions are designed for teamwork. For scratching rights, alternate mornings. You'll thank us.

Finish the journey → Certificate