The Magic Collector Elf box beside the open display box with Pip the plush elf, in a warm Christmas living room

Meet Pip —
A Magic Elf

Pip brings 24 missions for your kids to discover, play & create this December.

See How It Works
↓

One Elf. 24 Missions.

Every morning brings something new for your kids.

01 Pip sitting on the mantel at dawn with a letter from Santa

Pip Arrives

Pip arrives with
a letter from Santa.

02 A child finding a new mission card leaning against Pip on the kitchen counter

Wake Up to a Surprise

Each morning, a new mission card appears beside Pip.

03 A child scratching the silver panel of a mission card beside Pip

Scratch to Reveal

Scratch the card to discover what Pip has planned for today.

04 Children playing inside a blanket fort with Pip

Imagine & Play

Turn the mission into play.

✦ What's a Mission? ✦

Because
December Is
Already Busy.

No elaborate setups.
No new ideas to come up
with every night.

Pip and the missions
are ready to go.

Quick to set up Easy to follow Screen-free
Two children playing with Pip while their parent wraps a present nearby, looking up and smiling
✦ Side by side ✦

Your child gets a friend, not a watcher.

No naughty list, no reports to Santa — just a new mission to scratch off each morning.

Compared on A traditional holiday elf Pip
The elf’s role Watches your child and reports to Santa A North Pole friend who brings missions
What your child hears Be good. The elf is watching. What good thing can you create today?
Your part each night Invent and set up a new scene Flip one card. About 15 seconds.
Busy nights The elf still has to move A Little Rest Day card, just in case

Beginning after December 1? A Starting Late guide is included. Ages 3–8, screen-free.
The left column describes the tradition as it’s commonly practiced, not any specific product.

Everything you need for
24 days of magic.

The complete kit: Pip the plush elf, the box, the deck of scratch-off mission cards, Santa's letter and the tray of North Pole stars
Age: 3+

The Magic Collector Elf

A 24-day Christmas experience designed to give kids something new to discover, play and create each day. Inside the kit, you'll find Pip, 24 scratch-off mission cards, Santa's welcome letter, and everything needed to bring each mission to life.

$29 Free US shipping

That’s $1.20 a day for 24 mornings of magic — for the whole family.

  • Ships before ChristmasOrder in time and Pip is at your door, ready to gift.
  • 30-day free returnsIf the magic isn’t right, send it back — no questions.
  • Loved by familiesRated by parents who used it all through December.

Starting Late? You're Still Good.

Start with Mission 1 on the day your kit arrives.
From the next day, follow the mission that matches the date.

DEC 5

Your kit arrives

Pip the plush elf sitting beside the box, with the Mission 1 card and the deck of mission cards
Start here
DEC 6

Next morning

The Mission 6 card
Continue here
✦ From parents like you ✦

The morning they run downstairs to find Pip? That’s the whole thing.

A mother crouching by a shelf at night, propping tomorrow’s mission card against Pip
★★★★★ A lifesaver for exhausted parents
Honestly, I was so burnt out on the whole holiday elf trend. Setting alarm clocks for 11 PM to stage intricate pranks was killing me. This kit saved my sanity—just flip a card before bed and you’re done.
Sarah M. · Verified purchase
A girl taping a paper star to the wall while Pip watches from a shelf
★★★★★ Good wholesome activities
The missions are simple stuff like building a blanket fort or making a snowflake, but having an elf ’assign’ it makes it magical for them.
Ashley T. · Verified purchase
A child scratching the silver panel of a mission card with a coin, shavings on the table
★★★★★ Scratch cards are a huge hit (just use a coin!)
My 5-year-old was obsessed with scratching off the silver panel every day. Quick parent tip: hand them a quarter to scratch it, fingernails won’t work well! The lottery-ticket element makes mornings super fun.
Jessica K. · Verified purchase
A boy scratching a mission card on the kitchen floor beside Pip
★★★★★ Solved our morning wake-up battles
I usually have to drag my son out of bed for school. During December, all I had to whisper was ’Pip has a new card’ and he’d jump right up. Best side effect ever.
Rachel G. · Verified purchase
An older sister and her little brother crouched together on the stairs over a mission card
★★★★★ Great for a wide age gap
My 8-year-old pretended she was ’too cool’ for it at first, but by day 3 she was secretly running downstairs with her 4-year-old brother to check Pip’s card first.
Laura B. · Verified purchase
A father holding Pip up in the air while a toddler reaches for him
★★★★★ My husband even got into it
My husband thought I wasted money when the box arrived, but he ended up taking over the card reveals every morning. Turned into a sweet little family ritual.
Christopher H. · Verified purchase
A girl gasping as she reads the letter from Santa at the breakfast table
★★★★★ Pure holiday magic without Pinterest stress
My daughter gasped when she read the welcome letter from Santa. Seeing her genuine excitement without me having to spend hours on Pinterest at midnight was worth every penny.
Stephanie C. · Verified purchase
Two children reading a mission card together at the bottom of the stairs
★★★★☆ Kids fought over who got to scratch the card
Only negative in our house was my 4 and 6-year-old arguing over whose turn it was to scratch off the mission. We had to make an alternating calendar! Otherwise, a fantastic purchase.
James T. · Verified purchase
A father sitting on the floor reading the parent guide beside the open box
★★★★☆ Super forgiving if you start late
We had shipping delays in our area and didn’t open the box until Dec 6th. I thought we ruined the experience, but the guide tells you exactly how to skip ahead smoothly without confusing the kids.
Michael C. · Verified purchase
A mother and daughter pressing a foam star onto a chart on the rug
★★★★★ 15-second setup time
Took literally 15 seconds to set up while my morning coffee was brewing. As a mom of three who works full-time, that no-prep promise is 100% accurate.
Amanda R. · Verified purchase
A child drawing at the dining table with felt-tip pens, Pip propped against the pen pot
★★★★★ No messy cleanup required
I hated traditional holiday elves because they teach kids to spill flour or unravel toilet paper. Pip’s missions focus on kindness, drawing, and small crafts. Zero mess to clean up after work.
Megan D. · Verified purchase
A boy holding up a paper snowflake he has just cut out
★★★★☆ Worth the price tag
I hesitated at the price at first, but breaking it down over 24 days of activities, it costs way less than buying random craft kits or trinkets individually.
Jennifer A. · Verified purchase
A small girl in pyjamas hugging Pip against her cheek with her eyes closed
★★★★★ Cute doll, no ‘creepy elf’ vibes
Pip is actually really soft and sweet-looking. A lot of holiday elves have weirdly sharp faces that low-key scare my toddler, but Pip is super friendly and cuddly.
Emily W. · Verified purchase
Two children making paper decorations on the rug with the television switched off
★★★★★ Keeps the kids off their iPads
Finding daily activities that get my kids away from screens without me having to act like a full-time cruise director is tough. Pip gave us 20-30 minutes of quiet, creative play every single morning.
David L. · Verified purchase
A well-used mission card on a cluttered kitchen table beside a toddler’s sticky hand
★★★★★ Held up against sticky toddler hands
The cardstock quality is surprisingly thick and durable. It held up well against sticky fingers, spilled juice, and rough handling all month.
Brian M. · Verified purchase
The box lifted out of its cardboard shipping carton on the hallway floor
★★★★★ Beautifully packaged for gifting
Bought two extra sets for my nieces. The packaging is super charming and feels premium right out of the shipping box. My sister texted me saying it was the best gift ever.
Nicole W. · Verified purchase
A fridge door covered with the month’s used mission cards and foam stars
★★★★★ Kept their interest the whole month
Most toys get tossed aside after two days. Pip actually kept both of my kids hyped up all the way from December 1st to Christmas Eve.
Daniel W. · Verified purchase
Pip tucked under the duvet beside a sleeping child, lit by a night light
★★★★★ Pip slept in my daughter’s bed half the time
Even though the rule is Pip heads back to the North Pole, my youngest kept sneaking the plush elf into her bed to sleep. It’s definitely built to last through lots of snuggles.
Heather J. · Verified purchase
A mother in her work shirt beside her son at the breakfast table as he scratches a card
★★★★★ Perfect for working parents
I always feel guilty during December because work is crazy busy and I don’t have time for elaborate holiday traditions. This gave us a meaningful 10-minute moment together every morning.
Samantha K. · Verified purchase
A parent packing the used mission cards back into the box after Christmas
★★★★★ Will definitely reuse next year
We kept all the cards neatly in the box after Christmas. My kids are already asking if Pip is coming back next December!
Matthew S. · Verified purchase

We'll keep the Ideas coming,
so you can focus on the Moments.

Get simple ideas for creating little moments your kids will remember.

We'll also let you know when Pip has something new for another holiday.

✦ You're on the list.